By Lucy Friedmann
DVF, Calvin Klein, and a student budget? They do not go together. But thanks to the new Yale startup, Suited, now they can!
Last week, I walked into the Yale Entrepreneurial Office to get a feel for the Suited shopping experience myself. With two racks of neatly-organized clothes, outfit pieces hanging along the walls, and an enthusiastic team awaiting, this new Yale startup blew me away.
Suited is revolutionizing the collegiate workwear world. Its services allow Yale undergraduate women to rent all kinds of business attire, from casual to formal, from accessible to high fashion. Still in its early stages, the startup provides personalized service, such as delivery and pick-up of rented pieces, for the Yale community. Customers come into the pop-up shop to choose outfits that they would like to rent. Either taking it home on the spot or arranging a time for drop-off, they are allowed to keep their pieces for a week at a time.
Pinkham and Rivera plan to focus on Yale exclusively for these first couple months, in order to get a feel for the preferences of their audience. They are currently using the Yale Entrepreneurial Office as a pop up space, but plan to shift to an online platform in the next month or so. They hope to be fully launched by Christmas.
And what about men? Rivera and Pinkham had a clear answer. Suited to them is not just about clothes. “We are so passionate about empowering women in the workplace,” Rivera explained. “And men have a good deal anyway!” Pinkham interjected. “It’s easy to put on a collared shirt and tie. We want to focus on women.”
So Yale undergraduate women, come one, come all! Don’t spend your free Sunday afternoons struggling to find the perfect outfits for your upcoming interviews. Check out Suited -- you won’t regret it. www.suited.work.